Here are some things that are central to a project focused on creating a new product.
This is the description of what the product does. What is the User Experience ( UX ) ? What are the advantages to the user of this product ? What environment will this product be used in ? How long lasting will it be ?
UX buttons ? dials ? display ? sound ? weight ? dimensions ? enclosure ?
This is the description of how the product will designed and built. What kind of chips ? What kind of protocols ? What kind of power source ?
This is the description of how the product will be tested.
This is the website that supports the efforts of the those who are designing , producing and supporting the product. How ill design decisions be shared ? How will customer feedback be collected ?
What will be the approach to OpenIP versus Proprietary IP. What will be the philosophy about patents and copyright ? How will the product be protected from patent trolls ?
How will this product be supported financially ?